Fox Consumer Products, streetwear brand Rook and PacSun are planning a new apparel and accessories collection featuring characters from the TV series "Family Guy."
The collection includes three hip-hop graphic t-shirts, each based on one of the adult animated sitcom’s characters–Peter, Stewie and Brian–and a Family Guy bucket hat.
“Just in time for 'Family Guy's' 13th season premiering on Fox on Sept. 28 and the highly anticipated 'The Simpsons' crossover episode,” says Roz Nowicki, executive vice president of global sales and retail, Twentieth Century Fox Consumer Products. “The new Rook x Family Guy collection will kick off what will surely be an exciting array of upcoming partners and announcements surrounding the beloved Griffin family. Fans everywhere will now be able to wear hip-hop versions of their favorite characters ensuring that the laughs will never stop.”
The collection will launch Sept. 26 exclusively at select PacSun stores and online featuring Rook's own twist on the iconic characters.
“As the exclusive retailer for the Rook x Family Guy collection, PacSun is excited to be working with America’s funniest family and Rook, a brand we’ve been able to watch grow in the industry the past few years,” says Alfred Chang, senior vice president, men’s merchandising and design, PacSun. “With this new collection, we are bringing the irreverent humor of Family Guy and the artistic expression of Rook’s brand persona to our customers throughout the country.”