41 Entertainment and its regional sub-agents have secured a number of new licensees in Mexico and Latin America for Pac-Man and the Ghostly Adventures.
In Mexico, Tycoon Enterprises brokered several new deals with Photo Pack for backpacks, tote bags, lunch boxes, computer bags and electronics accessories; Lucky Clover for stationery products including pens, folders, erasers, diaries, banks and accessories; and IFCO for caps, wallets and bags.
In Latin America, a new partnership with Dreamkyds was negotiated by Televix Entertainment and CPL–Compania Panamericana de Licensias. Dreamkyds is planning a wide range of product for the brand that will include backpacks, t-shirts, pajamas, underwear, swimwear, stationery, umbrellas, key chains, headwear, frisbees, drinking bottles, inflatable balls and footwear.
“The licensing program for the Pac-Man and the Ghostly Adventures property is really taking off, and we are very pleased with the activity since the Las Vegas Licensing Expo. It’s going to be a great 2014 for Pac-Man licensed product,” says Allen Bohbot, chief executive officer, 41e.