Marie Claire Paris has tapped P&L Global Network as its licensing agent in Central and South America.
P&L Global Network will implement a licensing program for the publishing-based lifestyle program in Venezuela, Colombia, Ecuador, Panama, Honduras, El Salvador, Guatemala, Peru, Chile, Argentina, Uruguay and Paraguay.
“We are really proud of this new venture with one of the most recognized fashion magazines in the world,” says Fanny Salazar, head of licensing division, P&L Global. “We are sure Marie Claire’s sophisticated flair will be translated to aspirational products that will make a strong statement among South American consumers.”
P&L will follow in the footsteps of successful licensing programs for the fashion magazine in other territories with extensions in men’s, women’s and children’s fashion, personal care creams, jewelry, home décor and more. P&L will work to maximize the brand’s reach with direct-to-retail and co-branding collaborations.
“We trust P&L’s expertise and professionalism in licensing successfully the Marie Claire brand in Latin America and are confident in their ability to understand the Marie Claire DNA and develop a quality ranges of products that will answer our high standards,” says Fabrice Taupin, director, licensing, Marie Claire.