Oxford Limited has signed its first deal in Malaysia with leather goods manufacturer Leapro, in a deal brokered by the brand’s agent in China and South East Asia, Interasia & Associates.
The five-year deal will see Leapro create a range of Oxford product that will include back-to-school items, men’s luggage, bags and small leather goods.
Leapro plans to draw on Oxford’s rich history and school heritage with the first collection, targeted to launch this fall.
“Both the back-to-school and bag categories continue to be key areas of growth for the Oxford brand,” says Chris Evans, managing director, Oxford Limited. “Leapro has a great track record and we look forward to them developing an Oxford range for the Malaysian market.”