Oxford Pedals into Bike Aisle

 

Oxford Limited has partnered with IGS Corporation for a range of Oxford-branded bicycles under IGS’s Rule Bikes brand.

"Many of our students choose the bicycle as their preferred method of transport in and around Oxford, which makes the signing of this license all the more relevant to the Oxford brand,” says Chris Evans, managing director, Oxford Limited. “The retro look of the bicycle, together with the quality of the materials used and production techniques provides a good match with our brand values of heritage and excellence.”

The range of bikes and accessories, which were first introduced in October 2012 at Brand Licensing Europe in London, will launch this summer at specialty retailers and online.

“We are delighted to be in collaboration with Oxford University to bring to a global audience a range of bicycles and accessories that exude style and glamour whilst still delivering core quality values,” says Martin Richards, managing director, Rule Bikes.

Oxford is represented in licensing by Performance Brands.

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