Oxford Deals for Home Fragrances

Bahoma Limited is also planning a collaboration with Oxford’s Botanic Garden.

EUROPE–The University of Oxford has partnered with the international company Bahoma Limited to create a range of candles and home fragrance collections for the European and U.K. markets.

The five-year deal was brokered by Global Icons, the University’s licensing agent.

The initial product lineup will feature a mix of branded and content-driven themes inspired by the historic University–such as college bops, hushed libraries, dreaming spires, misty mornings and college scarves. In addition, Bahoma is currently working on a collaboration with the University’s Botanic Garden.

Global Icons will showcase Oxford University during Brand Licensing Europe next week at stand N100.

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