Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Zyloware Eyewear has launched a line of 12 eyeglasses at 790 Sears stores throughout the U.S. and Canada; and High Peak USA is developing a line of outdoor equipment that will include sleeping bags and inflatable beds and will launch at sporting goods stores and specialty retailers in June.
New deals are also in the works for framed backpacks, tents and outdoor furniture for later this year.
Bonnier and Sears launched the publishing brand’s first collection of sportswear in 2012 and followed with branded sunglasses and casual bags in 2013.
“Outdoor Life has been a true differentiator with our partner at Sears,” says Sean Holzman, chief brand development officer, Bonnier. “Expanding into new product categories with Zyloware and High Peak is a beneficial way to continue to deliver high value and distinctive offerings to our retail partners.”