Bonnier has added two new lifestyle partners for its magazine Outdoor Life that will bring the brand to new men’s accessories.
The new deals follows the publication’s successful line of men’s sportswear, which launched at Sears last year.
Identity Group will create a line of sunglasses and Randa Luggage is planning a range of casual bags.
Product will be available at Sears with the sunglasses already on shelf and the bags arriving in August.
“Based on our success with men’s apparel at Sears, these accessories are a natural extension for us,” says Sean Holzman, chief brand development officer, Bonnier. “All of our partners are premiere leaders in their field, and Outdoor Life is known for authenticity and quality, which we are extending into our product lines.”