Olympics, Election Inspire Costumes

The National Retail Federation’s Top Costumes survey shows that while traditional costumes like vampires, zombies and witches will reign this Halloween, a large number of consumers are also considering election- and Olympics-inspired get-ups.

The survey, conducted by BigInsight, shows that more than 1 million adults and kids will dress as some type of athlete this year and 767,000 Halloween party-goers will don a political costume.  

“With nearly one in 10 celebrants taking their costume cues from current events, we’ll see plenty of Barack Obama and Mitt Romney look-alikes out and about for Halloween,” says Pam Goodfellow, consumer insights director, BigInsight.

Superheroes will also be popular, with characters like Batman and Spider-Man ranking in the top 10 for both children and adults.

Top Kid’s Costumes

  1. Princess
  2. Batman
  3. Spider-Man
  4. Witch
  5. Disney Princess
  6. Action/Superhero
  7. Pirate
  8. Vampire
  9. Zombie
  10. Ghost

Top Adult Costumes

  1. Witch
  2. Vampire
  3. Pirate
  4. Batman
  5. Zombie
  6. Vixen
  7. Princess
  8. Tied: Ghost, Nurse
  9. Cat
  10. Superman

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