Top execs from CAA-GBG, Head Sport, A+E Networks and more delved trop trends within the licensing sector during the first day of the event.
Iconix EVP and CFO Dave Jones kicked off the second annual NYC Licensing Summit today by identifying key shifts in both the licensing industry and retail marketplace and how the brand management company is responding to these changes.
One shift Jones identified is the evolution of consumer trends, including how the millennial generation has different wants and needs for products. For example, according to Jones, millennials are seeking out brands that say something about their beliefs as well as give back.
Another shift Jones acknowledged is the changing retail landscape. As online retail continues to grow, as well as the speed in which consumers receive products, Iconix has determined the best route is to be an active brand manager. For example, the company has tapped numerous celebrities to not only serve as brand ambassadors, but also help in the brand’s creative process, including social media campaigns with influencers as well as creating two-way conversations with consumers.
Jones also touched on the company’s direct-to-retail relationships and provided insight into experiential licensing, big box retailers and more.
In addition to Iconix, the sold out conference and networking event included a speaker lineup that highlighted 13 executives from CAA-GBG, Head Sport, The Joester Loria Group, Nickelodeon Viacom Consumer Products, PepsiCo, PVH Corp. and more. During the presentations, each speaker offered an in-depth analysis of the licensing industry, ranging from celebrity licensing to location-based entertainment and music licensing to doing business China, as well as revealed key insights into the sector. Key aspects included:
- Jamie Stevens of Sony Pictures Entertainment, provided extensive details regarding the difficulties of navigating the nuances of the culture and businesses in China, as well as touched on points regarding the vastness of the market and tackling counterfeits.
- Perry Wolfman of CAA-GBG sat down and discussed the ins-and-outs of celebrity-powered brands and celebrity brands with actress Drew Barrymore. Barrymore also provided a raft of information regarding the dynamics of her multiple companies and the benefits of being celebrity-powered and passionate about her products.
- Ken Wyse of PVH Corp. also touched on the changing retail marketplace and why global expansion is so important in today’s environment, especially with the uncertainty of “Trumponomics.”
- Carlos Saavedra and Brenda Williams of PepsiCo joined Debra Joester of The Joester Loria Group and discussed how the brand has been engaging Millennials and bringing experiences to them in a deeper way.
- Giuseppe Faranna of Head Sport delved into how the company has established its brand as well as recent extensions and its strategy for licensing.
- Amy Kule of Macy’s Parade, Lisa Silverman Meyers of Nickelodeon Viacom Consumer Products and Jill Tully of A+E Networks provided an extensive overview of their recent collaborations in the live-entertainment space as well as provided details about fan engagement, merchandising at events and how to determine if a brand can survive in the live events space.
- Robert D’Loren of Xcel Brands went into extensive detail about what it means to “differentiates by design” and how consumers need to be heard, not by social media, but by data science.
- Dell Furano of Epic Brands revealed an inside look into the world of music licensing and how the sector has moved from basic t-shirts to more in-depth products.
“Today’s program was literally packed with dynamic content from some of the key thought leaders of the licensing industry from fashion to location-based entertainment,” says Steven Ekstract, group publisher, License Global, organizers of the NYC Summit. “There was a real energy in the room, both during the sessions and networking breaks and we look forward to the same tomorrow.”
The second day of the NYC Summit will kick off tomorrow with Sequential Brands Group CEO Yehuda Shmidman delivering the opening keynote.
Friday’s speaker lineup will also highlight executives from Cartoon Network Enterprises, Activision Blizzard, Stanley Black & Decker, Beanstalk, Wunderlich Securities, Tesco, Loot Crate and Spirit Halloween/Spencer Gifts.
The NYC Summit, taking place at the Marriott Marquis in Times Square through Friday, March 3, is being supported by some of the industry’s leading licensees, licensors and service providers including Platinum Sponsor Concept One Accessories and Silver Sponsors BrandComply, Jivago Brands, JPatton, RoyaltyZone and Uwärē Brands, with additional sponsorship support from FabNY, Trevco, OpSec Security, Boy Scouts of America and HYP Hosiery.
The event is developed by License Global magazine, part of UBM's Global Licensing Group, also organizer of Licensing Expo and Brand Licensing Europe, and in partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the industry’s leading trade organization.
Stay tuned to License Global e-news and social media tomorrow for live coverage of the event.