Key execs from Activision Blizzard, Loot Crate, Stanley Black & Decker and more closed the conference and networking event with in-depth analyses of the licensing and retail industries.
Sequential CEO Yehuda Shmidman opened the final day of the NYC Licensing Summit with a keynote presentation where he discussed the current “retailing crisis” and outlined how his company is adapting to the new retail marketplace and building its key brands, such as Martha Stewart.
The sold out conference and networking event also highlighted eight additional executives from Cartoon Network Enterprises, Activision Blizzard, Stanley Black & Decker, Beanstalk, Wunderlich Securities, Tesco, Loot Crate and Spirit Halloween/Spencer Gifts. During the presentations, each speaker offered an inside look to the licensing industry, ranging from eSports to corporate branding to children’s entertainment and more. Key aspects included:
- Peter Yoder of Cartoon Network delved into the world of children’s entertainment and provided an extensive overview of how Cartoon Network is engaging with kids through a multi-platform approach–including social media, live events, consumer products, digital shorts, interactive content and more. He also highlighted the company’s key brands, including “The Powerpuff Girls,” “Ben 10” and “Adventure Time.”
- Mike Sepso of Activision Blizzard provided an in-depth look at the eSports phenomenon and how it has experienced incredible growth over the past several years. He also focused on how the industry’s aspiration value is the driving force behind developing more leagues and platforms to grow the sector’s key brands: players, teams and leagues.
- Scott Bannell of Stanley Black & Decker and Michael Stone of Beanstalk looked into Stanley Black & Decker’s history and how licensing has helped the brand grow into new, unexpected categories. They also explained how to choose the right category that aligns with the corporate brands’ goals and objectives.
- Eric Beder of Wunderlich Securities explored the effect that Wall Street has on the licensing industry and provided a unique perspective on current trends and how brands need to focus on the process due to uncertainties from sources such as the new president and his tax regime.
- Rachel Wakley of Tesco, David Morris of Loot Crate and Eric Morse of Spirit Halloween/Spencer Gifts each highlighted the ways they use licensing in their business models and touched on how they decide which licensors/brands to work with, what licensors need to do to strengthen retail relationships and more.
“We are very appreciative to all of our speakers and sponsors who helped us put together this event. Everyone in the room helped to make this such a productive and interesting two days,” says Jessica Blue, senior vice president, licensing, UBM Americas, organizer of the NYC Summit. “It is our pleasure to serve the licensing industry by putting on events like this throughout the year and we look forward to seeing everyone at our next events, Licensing Expo Japan in April and Licensing Expo in Las Vegas in May.”
The NYC Summit, which took place at the Marriott Marquis in Times Square March 2-3, welcomed close to 400 global executives from a slate of companies, including Chupa Chups, Conde Nast, CPLG, Feld Entertainment, Godiva, Hot Topic, Major League Soccer, Mattel, Meredith, NFLPA, Saban Brands, Sesame Workshop, Universal, Viacom and WWE, among many others.
The annual event was also supported by some of the industry’s leading licensees, licensors and service providers including Platinum Sponsor Concept One Accessories and Silver Sponsors BrandComply, Jivago Brands, JPatton, RoyaltyZone and Uwärē Brands, with additional sponsorship support from FabNY, Trevco, OpSec Security, Boy Scouts of America and HYP Hosiery.
The event is developed by License Global magazine, part of UBM's Global Licensing Group, also organizer of Licensing Expo and Brand Licensing Europe, and in partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the industry’s leading trade organization.
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