Named as master toy licensee for the PBS Kids series “Wild Kratts” last October, Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the brand.
Offerings include figures, accessories, vehicles, play sets, role play and plush, and one of the Wild Kratts himself, Chris Kratt made an appearance at the Wicked Cool booth Monday.
In addition to the Wild Kratts line, Wicked Cool is planning to expand its WWE offerings in 2014 to include 31-inch figures, bobble heads and a real-scale wrestling ring.
Wicked Cool is also teaming up to bring some of its licenses to the ride-on, portable storage unit called Vrum including Disney Princess, Dora, Batman, Spiderman and SpongeBob.
Other plans are in the work for brands including Disney, Marvel, DC Comics, Monster Jam, The Wiggles and Nickelodeon properties including Teenage Mutant Ninja Turtles.