NY TOY FAIR: WBCP Highlights Classic and TV Properties

Warner Bros. Consumer Products is showcasing its myriad classic, heritage and television properties at the American International Toy Fair, taking place this week in New York City.

Classic animation is a stalwart of the company’s portfolio, and WBCP will highlight its core Looney Tunes property with a broad swath of new product and collectibles.

In the U.S., The Bridge Direct has been named master toy partner and will continue to grow the property with a multi-category line of talking plush and collectible figures.

In the U.K., Character Group is the master toy partner for Looney Tunes and will feature a new collection of interactive, motion-sensor plush, along with construction play sets, figures and traditional plush. Other licensees include Emtec (USB flash drives and MP3 players), Rubie’s Costumes (costumes), Pressman Toy (puzzles), Lansay (plush), Bestway (inflatables), Trefl (puzzles), Hasbro (puzzles), Dema Stil (balls) and Allegre HKM (plush).

Scooby-Doo will also get a robust range of toys from global master toy licensee Character Group (collectible figures, vehicles, play sets and construction sets), while Mattel, Rubie’s Costumes, Pressman Toy, Trefl, Nkok, Lansay, Dema Stil and Inspiration Works are also tapped for products.

Warner Bros. Animation will soon premiere the all-new animated series “The Tom and Jerry Show,” and WBCP will support the property with consumer products from Jazwares (Hanna-Barbera’s master toy partner in North America), Giochi Preziosi (master toy partner in Western Europe and Turkey), Rubie’s Costumes, Trefl, Allgre HKM and more.

On the television side, the hit series “The Big Bang Theory” continues to grow its licensing program with new releases such as a The Big Bang Theory Monopoly game (USAopoly) and the Ultimate Genius Party Game (Cardinal Industries). Additional licensees for the property include Quantum Mechanix, Bif Bang Pow! and Dynamic Forces.

Look for product supporting other classic Warner Bros. properties on the New York Toy Fair floor including The Wizard of Oz, Gone with the Wind, Polar Express and Supernatural.

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