NY Toy Fair: Underground Adds to Licensed Lineup

Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair, featuring brands such as WWE, Teenage Mutant Ninja Turtles, Walking Dead, Doctor Who and Star Wars.

Highlights of the brands new licenses includes a Walking Dead apron, WWE talking character plush, Teenage Mutant Ninja Turtles talking soft bag buddies and a “classy” Anchorman Ron Burgundy moustache bottle opener.

Underground also debuted new gifts and homewares for the Star Wars brand including the Star Wars Action Yoda complete with movement and sound.

Doctor Who continues to be a top-seller for the company, which is planning more than 100 new items for the brand in 2014 across gifting, homewares, toys and accessories. Favorites among the current line include The Other Doctor’s Sonic Screwdriver, The Other Doctor (John Hurt) and The Twelfth Doctor (Peter Capaldi) action figures, and the new Doctor Who Mr. Potato Head collection.

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