Toy manufacturer Schleich has taken Snoopy all around New York City in the last few days to celebrate its upcoming Peanuts product line, which will be showcased at New York Toy Fair this week.
The line, created under license from Peanuts Worldwide, will include 3-inch figurines, play sets, vehicles and accessories, and is set to hit retail this July.
From Thursday through Saturday, Snoopy visited landmarks across New York City as part of a social media campaign to raise awareness of the upcoming toys.
“At Schleich, we are on the edge of our seats for the release of our new Peanuts line, and we know Peanuts fans worldwide are as well,” says Rita Madsen, marketing manager, Schleich North America. “While preparing for New York Toy Fair 2014, we wanted to give our fans a way to interact with the new Peanuts line and create excitement for the other new Schleich products launching this year.”