NY TOY FAIR: Sanrio Licensees Showcase Hello Kitty

Sanrio has a new lineup of Hello Kitty offerings, set for preview at the annual American International Toy Fair this week.Sanrio has a new lineup of Hello Kitty offerings, set for preview at the annual American International Toy Fair this week in New York City.

As the property gears up for its milestone 40th anniversary this year, licensees have fallen in line to support the pop icon.

Blip will expand on its collection of full-sized dress-up Hello Kitty dolls with a new range of mini-dolls, play sets and accessories. Blip will also showcase an interactive Hello Kitty plush doll, Dance Time Hello Kitty, which dances to two original songs. It will be on shelves in time for holiday season.

Toy manufacturer Cartwheel will offer an array of Hello Kitty toys ranging from a cupcake café to tea sets, dress-up outfits and bedtime plush.

SDI is gearing up to introduce co-branded electronics such as an iHome speaker system and docking accessories, an interactive musical role play guitar and more, each emblazoned with Hello Kitty’s signature look.

Other licensees to be featured at the New York Toy Fair in support of Sanrio’s Hello Kitty include Horizon, Mega Bloks, Jada, Ty, Just Play, MMA and Sakar.

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