Despite frigid temperatures, more than 30,000 people are expected to visit the Jacob K. Javits Convention Center in New York City this week as the 111th American International Toy Fair opens its doors.
Operated by the Toy Industry Association, Grammy Award-winning singer Alicia Keys, creator of the kids’ app “The Journals of Mama Mae & LeeLee” cut the ribbon to officially kick off the event earlier this morning.
"TIA is proud to welcome back to Toy Fair buyers from more than 7,000 retail outlets around the globe," says Marian Bossard, vice president of meetings and events, TIA. "Together, the exhibitors, buyers, licensors, entertainment executives, and other play industry professionals represent over 100 countries and all are eager to see what's new and what's hot in the world of toys and games."
The New York Toy Fair will take place over the next four days, from today through Wednesday, at the Javits Center and in showrooms across the city with all the major names in the toy market showcasing their upcoming offerings.
On Monday, TIA will host its annual Toy Trends Tea where the Association's trend experts will unveil the year's top six toy trends using examples from the show floor and live product demonstrations.
The four-day show will abound with other programming as well covering topics such as play in the 21st century, toy safety, development, production and a slate of Licensing Content Connection events, organized in partnership with Licensing Expo.