NY TOY FAIR: Madame Alexander Teams with Top Brands

The Madame Alexander Doll Company has unveiled several new collaborations at New York Toy Fair this week with Warner Bros. Consumer Products’ Gone with the Wind and The Wizard of Oz, as well as fashion designer Isaac Mizrahi.

The new Mizrahi line will include a new collection of dolls, doll apparel and accessories with both limitededition collectibles and 18-inch play dolls and is set to arrive at specialty and department stores, as well as online, this June.

“In a way, I began my design career with dolls. When I was a young, I would use my dad’s sewing machines to create little puppet dolls. Now, itʼs coming full circle by working with Madame Alexander,” says Mizrahi.

Since the original film was releases, Madame Alexander has created dolls based The Wizard of Oz. Now, as the brand celebrates its 75th anniversary, the company is planning a new limited edition collection of the film’s classic characters re-imagined in a Steam Punk style, as well as special collectible dolls in celebration of the movieʼs anniversary.

Madame Alexander has also created an line for another classic, WBCP property that is also celebrating its 75th anniversary in 2014–Gone with the Wind. To commemorate the milestone, the company will release two limited edition Scarlett O’Hara dolls this year.

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