NVCP Gets Lucky with The Naked Brothers Band

Nickelodeon & Viacom Consumer Products inked several new deals for The Naked Brothers Band including first time partner Lucky Brand Jeans. A new line of exclusive limited edition tees will be available this fall for boys’ and girls at Lucky Brand Jeans stores where Lucky Kid is sold—and LuckyBrandjeans.com. Lucky Kid will also be selling the upcoming The Naked Brothers Band CD due October 9.  Other new merchandising partners include Briefly Stated (sleepwear/loungewear), High Intensity (costume jewelry, hair accessories, cell phone charms, and bag clips), Dream Apparel (sleepwear/loungewear) and Accessory Network (notebooks, journals, backpacks, and stickers).  The first wave of apparel will hit specialty retailers this fall and will expand to all tiers in 2008.   

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