NVCP Creates Rockin' Program

Nickelodeon & Viacom Consumer Products have lots of plans in the works with new merchandising programs created for “The Naked Brothers Band”; “The Wonder Pets!”; and “Neopets,” as well as expanded programs for existing properties.

First consumer products for “Naked Brothers Band” head to retail in late 2007, to be followed by a mass-market launch in spring 2008. Initial licensees include Memcorp with consumer electronics; Scholastic with books; and Jerry Leigh doing apparel. Nick Records and Sony BMG will also release the band’s first CD in fall 2007.

Nick Jr. master toy licensee Fisher-Price will launch a full “The Wonder Pets!” toy line at mass market in fall 2008 as well as a range of tween-focused products for “Neopets” in fall 2008.  

The company added domestic licensees for its stable of properties with Rubies Costumes doing pet costumes and accessories including characters from “The Backyardigans,” “SpongeBob SquarePants,” “Dora the Explorer,” and “Blue’s Clues”; Skechers signed on to create a footwear line for “Dora the Explorer”; Take Two will create handheld and console video games based on Nick Jr. programming; Sport Obermeyer will be launching a line of Obermeyer branded ski outerwear featuring “Dora the Explorer” and “SpongeBob SquarePants.”

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