Nickelodeon & Viacom Consumer Products has signed a series of new deals for properties including Teenage Mutant Ninja Turtles and Dora the Explorer.
TMNT is racing into global markets in a new deal with Austria’s Stadlbauer for its Carrera battery and electric racing sets and electric slot cars.
The multi-territory deal covers more than 50 countries from Algeria to New Zealand, Armenia to the U.K. and from Austria to the Ukraine.
In Russia, NVCP has tapped jerseywear specialist Ecolife for Teenage Mutant Ninja Turtles and Dora the Explorer apparel.
The two-year deal covers a range of product from babywear to young teens, including t-shirts, jumpsuits, hoodies, dresses, underwear, overalls and hats. The collections will hit stores in Russia in December.
Finally, NVCP has added a series of new partners in Israel for Bubble Guppies, Dora the Explorer, Go, Diego, Go! and SpongeBob SquarePants
D.Ron has signed on for SpongeBob SquarePants infant apparel and accessories; Magnum is set to supply Bubble Guppies sleepwear; and Mitos Novelties has signed a multi-property deal covering Bubble Guppies, Dora the Explorer and Go, Diego Go! for footwear, outdoorwear, accessories, swimwear and inflatables.
Product will hit specialist, multiple and online retailers and department stores in summer 2014.