The Nutcracker Inks Holiday Home Decor Deal

In the latest deal for its upcoming movie, The Nutcracker: The Real Story, Target Entertainment signed Roman Inc. to produce festive decorations for the 2008 Christmas and holiday season, and beyond.

The deal was negotiated by Richard Oren, Target’s vice president of licensing for USA, Canada, and Latin America. Tying in with the wintertime setting of the movie, it includes seasonal ornaments, nutcrackers, 3D figurines, snow globes, night lights, and yard decor. Nutcracker-themed products are expected to roll out in November 2008 to coincide with the release of the movie and the beginning of the holiday season.

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