NPD Group Unveils New CEO

The NPD Group has named Karyn Schoenbart as its new chief executive officer, effective immediately.

Furthermore, Tod Johnson will continue full time as the company’s executive chairman.

In her new role, Schoenbart will continue to oversee global operations and execution of the business while working with Johnson on strategy. Meanwhile, Johnson will intensify his focus on long-term planning, research and special initiatives.

Schoenbart joined the NPD Group more than 30 years ago and has held positions spanning numerous functions and divisions. Most recently, she was president and chief operating officer, overseeing the company’s commercial practices, product, IT and operations. Previously, she was president of NPD’s Syndicated Tracking Services, where she launched the first POS tracking services in North America for prestige beauty, fashion, footwear and housewares. She also sits on the board of directors of The Resolution Project, a non-profit that develops socially responsible young leaders.

“This promotion, to a large extent, reflects how we are operating today and supports our goals to develop our leadership and continue on our trajectory of successful growth,” says Johnson. “ It recognizes Karyn’s contributions, including leading the transformation of our company with the introduction of more consultative business solutions which complement our tracking data in more than 20 industries.”

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