Novak Djokovi Teams with Seiko

Watchmaker Seiko has launched a new three-year promotional partnership with tennis player Novak Djokovic.

Djokovic will serve as brand ambassador for the brand and Seiko will support Djokovic’s foundation for disadvantaged children with a new line of accessibly priced watches for young people. The kids’ watches will be created under Seiko’s Lorus brand and will also carry the Novak Djokovic Foundation’s name and message.