UK retailer Woolworths is trialing Noah’s Ark Bear Factory concessions in seven of its larger stores in a bid to capture a share of the booming toy customization market. A similar concept to retailer Build-A-Bear, Noah’s Ark Factory gives customers the opportunity to select a teddy bear and customize it with clothes and accessories.
Cardiff, Wales-based Noah’s Ark Factory already has a presence in over 50 theme parks in the UK, including Legoland and Butlins’ holiday camps. This is its first tie-in with a retailer. Two bear options will sell at £9.99 and £19.99, plus a range of clothing and accessories.