Nickelodeon Gets Ready to Play

Nickelodeon is planning the first-ever Road to Worldwide Day of Play tour to three cities across the U.S., leading up to the annual nationwide event on Sept. 20.

On Worldwide Day of Play, the network suspends its programming from 12 p.m.-3 p.m. to encourage outdoor activity. The United States Tennis Association is the leading sponsor of this year’s event.

Stops on the Road to Worldwide Day of Play tour are already planned for San Diego, Calif., and Detroit, Mich., and Nickelodeon viewers ages 7 to 12 can vote for their hometown to be the third city. Tour stops will feature Nickelodeon-themed games, slime and appearances by live-action stars and costume characters.

“Throughout this year’s Road to Worldwide Day of Play initiative, we are putting kids front and center by celebrating all of the way they love to play and stay active,” says Marva Smalls, executive vice president of public affairs and administration, Nickelodeon Group. “We are working in tandem with our main national and local partners to go into communities to empower kids and their families to adopt more active lifestyles.” 

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