Bandai and Sync Beatz Entertainment have tapped actress Jennette McCurdy as the official brand ambassador for the Tamagotchi L.i.f.e. lifestyle brand, based on the retro handheld toy.
The news comes as a freemium version of the app “Tamagotchi L.i.f.e. Tap and Hatch” launches for iOS devices.
Best-known for her role as Sam Puckett on the Nickelodeon shows “iCarly” and “Sam & Cat,” McCurdy will become the face of Tamagotchi L.i.f.e., representing the property, participating in a marketing campaign and promoting the brand through her social media fan base.
A new sweepstakes launched Wednesday that will see one winner win a spa day with McCurdy in Hollywood, Calif.