Nickelodeon is taking over New York City this week in the lead up to its 10th annual Worldwide Day of Play Saturday.
A series of free, fitness-themed public events kicked off yesterday with a SpongeBob SquarePants photo opportunity at Battery Park and the Staten Island Ferry terminal, and throughout the week the Empire State Building will be lit in Nickelodeon Orange.
Nickelodeon's WWDoP is the network's annual initiative that encourages active and healthy lifestyles. This year's event, held for the first-time ever in Brooklyn's Prospect Park, will feature a full day of activities and games for kids and their families.
As it has since 2004, Nickelodeon will suspend programming across all of its TV channels–Nickelodeon, Nick Jr., Nicktoons and TeenNick–and websites from 12 to 3 p.m. on WWDoP, urging kids to "get up, go outside and play." Millions of kids and families across the U.S. and worldwide are expected to participate in thousands of events in dozens of countries.
Among the other events taking place this week in New York to promote WWDoP are:
- Nickelodeon characters, SpongeBob and Patrick, and professional football players from the NFL Play 60 initiative will join kids aboard the Intrepid Sea, Air and Space Museum and Pier 86 for an afternoon of football drills Tuesday.
- Art of Stepping and the National Double Dutch League will bring special activities to Union Square Park Wednesday.
- SpongeBob, Patrick and Dora the Explorer will be at Brooklyn Bridge Park Thursday to cheer on kids as they participate in a mini-triathlon that will include kayaking at the Brooklyn Bridge Park Boathouse, skateboarding and volleyball at the Pier 6 Volleyball Courts.
- The New York Road Runners Club will host a Nickelodeon-themed 5-Borough Relay Race Friday with the help of SpongeBob, Patrick, Dora and The Teenage Mutant Ninja Turtles.