Viacom International Media Networks Spain and Parques Reunidos have opened the country’s first Nickelodeon-branded attraction in Madrid’s Parque de Atracciones.
The 15,000-square-meter Nickelodeon Land area features a range of branded attractions, characters and interactive shows.
Among the attractions are 10 new rides such as Dora’s Adventure and Teenage Mutant Ninja Turtles–License to Drive, two live theatrical shows including “SpongeBob’s Krabby Patty Celebration,” street entertainment featuring the Teenage Mutant Ninja Turtles and meet-and-greets with Nickelodeon characters such as SpongeBob SquarePants, Patrick Star, Dora the Explorer and more.
The area also includes a restaurant, shopping and leisure zones, as well as the world’s first SpongeBob Pineapple House.
“We are thrilled to bring this new Nickelodeon attraction to our fans in Spain with our great partners at Parque de Atracciones de Madrid,” says Gerald Raines, vice president, recreation business development, Nickelodeon. “Nickelodeon Land will give kids and families in Spain, and those who visit the park from surrounding regions, the opportunity to experience our Nickelodeon characters in a new and exciting way.”
Nickelodeon Land at Parque de Atracciones joins several other Nickelodeon-branded attractions and parks around the world at Minneapolis' Mall of America, SeaWorld on the Gold Coast and Wet n Wild Sydney in Australia, Pleasure Beach Blackpool in the U.K., Movie Park Germany, Universal Studios Orlando and Universal Studios Hollywood.