Pamela Kaufman has been promoted to the expanded role of chief marketing officer and president of consumer products at Nickelodeon.
She is currently the network’s chief marketing officer, where she oversees all of Nickelodeon's marketing efforts.
In her new role, Kaufman will have oversight of Nickelodeon's domestic consumer products business, encompassing merchandising and licensing for properties including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.
"Pam is an excellent marketing executive who has provided Nickelodeon with high-level vision, strategy and execution across all media platforms," says Cyma Zarghami, president, Nickelodeon Group, to whom Kaufman will continue to report. "She thoroughly understands the consumer products business and as CMO has the widest view of all the ways our partnerships move across the many different aspects of our company. Under Pam's leadership of our best-in-class organization our portfolio will continue to grow. By adding consumer products to her purview Pam will combine brand-wide strategic thinking that will connect our many initiatives and CP categories with an eye toward retail expansion."
Before joining Nickelodeon in 1997 as vice president of promotions marketing, Kaufman worked at Turner Broadcasting System as vice president, promotions where she started the Promotions Group within TBS's licensing and merchandising division. She began her career at Grey Advertising's Beaumont-Bennet before moving to Equity Marketing.
Kaufman has received numerous awards throughout her career including Advertising Age's Entertainment Marketer of the Year in 2002, Brandweek's 1999 Grand Marketer of the Year and the Marketer of the Year in 1998. Additionally, under her leadership the Nickelodeon Brand Marketing team was awarded the 2007 NAMIC Excellence in Multicultural Marketing.