Nick Inks Fashion Deals for SpongeBob

Nickelodeon & Viacom Consumer Products has signed two new fashion deals for SpongeBob SquarePants with London-based designer Beatrix Ong and Monnalisa.

Beatrix Ong MBE is working with NVCP on a range of luxury SpongeBob SquarePants products. The five-year agreement will kick off with the release of a luxury Toile de Jouy collection of products in select territories including Europe, Asia and North America. A separate core collection will also be developed.

Set to hit retail in spring/summer 2015 the line will include accessories, homewares and a selection of apparel. Among the products will be wallets, purses, make-up bags, mobile phone covers, notebooks, bed linen, crockery, shirts, caps, dresses and swimwear.

"Beatrix Ong is a phenomenal designer, and we know that through her vision, SpongeBob is set to be interpreted in ways that he never has been before, and we cannot wait to see the results of our collaboration," says Mark Kingston general manager and senior vice president, NVCP, EMEA and Australia. "SpongeBob's had quite the fashion-forward year, and we are so pleased that Beatrix will be putting her own spin on one of Nickelodeon's most recognizable characters."

Monnalisa is planing a fashion collection for infants and girls that will be distributed internationally in more than 70 countries in Asia, the Middle East, Europe, the Americas and the U.S.

The line will officially launch with a special event at Pitti Bimbo Fashion Week at the end of June in Florence.

"SpongeBob SquarePants is beloved by all generations. He is universally relatable, and his innocence and persistent positivity make him appealing to adults and children around the world. We're thrilled to partner with Monnalisa and to see SpongeBob SquarePants embraced by his youngest fans and their parents," says Ron Johnson, executive vice president, NVCP.

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