Viacom International Media Networks Asia has renewed its strategic alliance with Global TV in Indonesia and appointed a new licensing agent in the country.
The new deal will see Nickelodeon’s branded block continue to air for another three years on MNC Media subsidiary and free-to-air broadcaster, PT Global Informasi Bermutu, popularly known as Global TV, with a package that includes Nickelodeon properties like SpongeBob Square Pants, Dora the Explorer, Go, Diego, Go!, Avatar, The Legend of Aang and Teenage Mutant Ninja Turtles.
As part of the same deal, PT MNC Lisensi Internasional (MNC Licensing) has been appointed as the new consumer products licensing agent for Nickelodeon properties in Indonesia.
“Not only did Nickelodeon break ground in Indonesia about eight years ago with ‘SpongeBob Square Pants,’ but it was the first international kids’ brand to enter the local market with a branded block offering. We’re thrilled to continue our strategic alliance with Global TV,” says Indra Suharjono, executive vice president and managing director, VIMN Asia. “Nickelodeon’s success has been to put kids first in everything that we do. With both Global TV and MNC Licensing, we anticipate expanding the Nickelodeon experience in Indonesia like bringing Teenage Mutant Ninja Turtles out of the sewers to both on-screen and beyond the screen with our exciting consumer products lineup.”