Nickelodeon has teamed up with a range of partners in Italy, Spain and France for live events and character appearances this summer.
In Italy, Nickelodeon has again partnered with the Genoa Aquarium, following its partnership last year, for a dedicated SpongeBob SquarePants areas in the ocean and reef environments branded in Bikini Bottom style.
Costume characters will also make a splash in other parts of the country throughout July and August, with SpongeBob SquarePants meeting fans for photos, games and fun at the Zoomarine adventure park near Rome and Dora the Explorer interacting with her Italian fans at the Aquafan water park in Riccione.
Also in Italy, a new partnership with Hertz car rentals will see a fleet of 100 cars branded with key Nickelodeon characters hit the road. The cars will be available to rent in mid-July for six months from Hertz locations in Rome and Milan.
Spain and France are also getting in on the action, with a partnership in Spain with Madrid’s Parque de Atracciones for two shows based on Nickelodeon properties, Krabby Patty Party and Baila con Nickelodeon, which will run until September.
In France, La Tournee Nickelodeon will run from July 31–Aug. 17, featuring eight Nickelodeon shows across France.