Nickelodeon and MGA Entertainment have partnered to launch the new animated preschool series this spring based on MGA’s Lalaloopsy doll line.
The half-hour series, which will air on Nickelodeon, will feature all eight original Lalaloopsy characters, each with personalities based on the fabrics that were used to make them.
The TV series will be co-produced by MGA Entertainment and Moonscoop Productions.
“Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time,” says Teri Weiss, executive vice president of production and development, Nickelodeon Preschool. “The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship.”
MGA also debuted new additions to the Lalaloopsy doll line, including new characters and play patterns, at New York Toy Fair this week.
“Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic and Fab, to name only a few,” says Isaac Larian, chief executive officer, MGA Entertainment. “We are delighted to partner up with Nickelodeon, the greatest kids’ TV brand in the U.S., to air this outstanding series based on an award-winning brand.”