Just a month after the conclusion of the 2013-14 season, the National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Taking place July 22-23 at the Pepsi Center, home of the Colorado Avalanche in Denver, Colo., more than 100 exhibitors will showcase new NHL-branded products for the U.S. and Canadian marketplaces.
A range of categories will be representing including homewares, gifting, novelties, toys, games and accessories and marks the largest collection of NHL licensed products in the league's history.
Established licensees such as Reebok, 47 Brand, Franklin Sports and Wincraft will be joined by new partnerships including OYO SportsToys, AllBobbleHeads, Art N’ Stone and Cryptozoic Entertainment to preview their NHL-branded lines.
“The NHL Exchange has proven to be a successful forum for our licensees, retailers and club merchants to showcase their enthusiasm for the NHL brand in products that will boost fan engagement at all levels,” says Brian Jennings, chief marketing officer and executive vice president, NHL.