The National Hockey League has made several promotions for key team members.
Brian Jennings, current executive vice president, has been named chief marketing officer. Jennings will add to his existing marketing responsibilities across the NHL brand, creative services, cause marketing and partnership marketing by adding brand/promotional responsibilities for the NHL Network, NHL.com and NHL digital products to his team.
Other promotions include Keith Wachtel to executive vice president, global partnerships; David Lehandski to senior vice president, integrated sales; Kyle McMann to group vice president, integrated marketing; and Karen Gordon to vice president, digital sales.
Wachtel’s responsibilities include corporate sponsorships and digital and network ad sales efforts. In New York, Lehanski will report to Wachtel and will lead the NHL’s U.S. sales efforts. In Toronto, McMann will lead the League’s Canadian corporate sales efforts, while Gordon will have oversight of all North American digital sales (including the League’s digital sales relationship with NBC Sports).