NFL Players Inc., the licensing and marketing arm of the NFL Players Association, is teaming up with Pop Warner Little Scholars, one of the country’s largest and longest-running youth football organizations, for officially licensed cobranded products featuring active NFL players.
The products will include apparel and merchandise such as jerseys, trading cards, mobile game characters, toys, sporting goods and NFL player photos in their Pop Warner uniforms.
“A licensing partnership with NFL Players Inc. is a natural extension, since hundreds of active NFL players began their football careers playing Pop Warner,” says Jon Butler, executive director, Pop Warner Little Scholars. “We are looking forward to the great opportunities this relationship will offer to connect to the incredible football passion of so many fans and players alike.”
“Teaming up with Pop Warner Little Scholars makes sense as we look to provide younger fans and their families with new and different ways to support their favorite players,” adds Steve Scebelo, vice president, licensing and business development, NFLPI. “Our players’ Pop Warner origins are significant, and we believe offering fun and distinctive co-branded products is a great way to celebrate that history.”
NFLPI and Pop Warner will work collaboratively to sign co-brand licensees, both existing and new, and designate cobranded products that can be sold through
Pop Warner registration packages. All the items will feature NFLPI and Pop Warner Little Scholars logos.
More than 70 percent of the current 1,800 active NFL players competed on Pop Warner teams across the country, including current stars Peyton Manning, Richard Sherman, Andrew Luck and Colin Kaepernick.