Big Tent Entertainment has teamed up with NFL Players Inc., the marketing and licensing arm of the NFL Players Association, to bring together Domo and National Football League players on a series of co-branded products.
Big Tent will have the rights to use all active NFL players as part of the co-brand, including 1,800 distinct player names, likenesses, numbers, photographs, voices, signatures, original art and biographical data.
“Domo is such a great fit to develop this first character co-brand with NFL players,” says Steve Scebelo, vice president, licensing and business development, NFLPI. “If Domo were a football player, he would probably be a middle linebacker–that fun and ferocious personality who leads the team in game-changing plays. This co-brand aligns Domo with NFL players in an engaging new way that showcases both his and the players’ personalities.”
The line, which will launch this fall, will include plush, novelty items, apparel, hats, bags, drinkware and collectibles, along with stickers and embeds for digital games and mobile apps.
The co-branded products will be sold at convenience, drug, sporting goods and amusement retailers.
“Domo is a brand that can be shaped to fit the unique tastes of a wide range of people and personalities, including some of the biggest names in football,” says Rich Maryyanek, partner and chief marketing officer, Big Tent Entertainment. “Partnering with NFL Players Inc. allows us the opportunity to generate excitement on both a national and regional scale for fans from all walks of life and creates a pairing that will be creative and fun.”