NFLPA Bets on Social Media for Fan Engagement

The extended partnership will provide easy activation solutions for NFL player-driven social media campaigns.

NORTH AMERICA–The National Football League Players Association, via its licensing arm NFL Players Inc., has renewed its five-year partnership with Opendorse as the social media activation for the NFLPA and NFL players.

Opendorse’s platform connects sports properties and marketers to build social media campaigns.

Since joining forces in 2013, the NFLPA and Opendorse have executed more than 3,500 NFL player-driven social media campaigns with more than 850 players that have reached over 1 billion NFL fans on social media. In addition, more than 200 NFLPA brand partners have used the platform to connect with players.

Moving forward, the NFLPA will leverage Opendorse’s distribution platform for athletes to approve and share content from their brand partners.

Curious about additional ways the NFLPA is building the brand power of its athletes? Then don't miss the NYC Licensing Summit, where Steve Scebelo of NFL Players Inc. will be speaking. To find out more, and to register, click here. 

“We’re excited to continue to help NFL players build their brands with Opendorse,” says Ahmad Nassar, president, NFL Players, Inc. “Our players and business partners have embraced Opendorse to share content on social media. As player-driven marketing becomes prevalent, we have no doubt that Opendorse will continue to be extremely valuable to the NFLPA, the players and our partners.”

The partnership also comes following the recent launch of REP Worldwide, the athlete brand management and sports licensing business that is committed to helping NFL players and other athletes build their personal brands.

“Ahmad Nassar and I sat down in 2013 to discuss the value of social media and its impact on the future of NFL player marketing,” says Blake Lawrence, chief executive officer, Opendorse. “I felt inspired, knowing that Opendorse’s vision to help athletes and brands connect on social was shared by the biggest association in sports. I’m proud that five years later, we’re living that vision and helping more than 2,500 athletes worldwide provide 1,500 brands with access to sports fans.”

Don't miss the chance to hear first-hand from the NFLPA's Steve Scebelo, as well as executives from National Basketball Players Inc and the U.S. National Women's Team PA at the NYC Summit Feb. 20. To find out more, and to register, click here.

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