Keeping in the retro theme is a host of Cabbage Patch product from Jakks commemorating the property's 30th anniversary. Jakks is introducing party-themed fashions for girls. Jakks will also debut Cabbage Patch Kids Babyland, an all-new line of mini-figures and play sets.
Getting new life in recent years thanks to a live action/animated film is the Smurfs property. In August 2013, Sony will releaseSmurfs 2 and to complement the film, Jakks will unleash a line of collectible figures, plush, fashion dolls and play sets. Jakks will also introduce a new platform, Smurfs Micro World, which includes a detailed range of 1-inch figures and play sets. Mega Bloks will expand its Smurfs-themed building range as well, with the all-new Smurfette's House, set for a fall release.
Toy maker Basic Fun, in partnership with Fisher-Price, is ready to cash in on all things nostalgic with the expansion of the Fisher-Price Classics line, as well as the re-launch of the 70-year-old View-Master property. Coming in fall, View-Master will get a fresh new look and 3D images for properties including Despicable Me 2, Spider-Man, Star Wars, Hello Kitty and Discovery Kids. From the Classics range, Basic Fun is adding the Fisher-Price play desk; a new range of 16- and 10-inch The Puffalumps plush, a throwback to the mid-1980s; Simon, the electronic memory game, also from the 1980s; Mini Bop it! in a pocket-sized version; as well as mini electronic board games such as Monopoly, Candy Land and Trouble.
From Nelvana Enterprises, the Beyblade phenomenon will continue with the introduction of a new animated series to the franchise, "Beyblade: Shogun Steel." Nelvana, in partnership with d-rights and Hasbro, will launch a new, 360-degree campaign and toy range in support of the product program. Master toy partner Hasbro will launch Beybattle tops and the all-new Beywarrior battlers, a brand new figure-based battling system inspired by the characters in the series. Also forthcoming are the Beywheelz Electro Wheelz assortment and Beyblade Electro Spark battlers, along with Hyperblade tops and a Hyper-Strike battle set. The new series will also receive heavy marketing support from Nelvana, including a refresh of thehttp://Beyblade.com/ website, retail campaigns, multiple QSR promotions and more.
In preparation for Fraggle Rock's 30th anniversary, The Jim Henson Company will roll out the red carpet for the brand with a slew of products to commemorate the year. Partners on board include DRx Romanelli for a range of apparel, Anita Ko and Glamhouse for costume jewelry, Kamibashi for a String Doll Gang line, a music compilation from Bryan Ray Turcotte and Darren Romanelli, a line of DVDs from Gaiam/Vivendi, Heyday for adult sneakers, Farmarama for a Facebook game, Genera for a music app, Jumpin Jammerz for adult footed pajamas and Insight Editions for a collector's book.
HIT Entertainment will also be bringing its classic Thomas & Friends property to Toy Fair, with a range of fresh product from Fisher-Price including a new DVD, "King of the Railway," and an all-new wooden railway train system. HIT will also showcase its Mike the Knight property, which is picking up steam in the U.S. as it debuts its initial range in the region. Fisher-Price will roll out new product to retailers this summer, with worldwide product rolling out in the fall (excluding the U.K. and Japan). Product is geared toward preschool girls and boys, ages 2 and up. The CGI series "Mike the Knight" (a co-production between HIT and Nelvana) airs currently in major global markets.
But do not be mistaken, although retro and tried-and-true properties are continuing to be a source of inspiration for refreshed and renewed product programs, innovative and new properties are easy to find at Toy Fair as well.
Jazwares will support some of the hottest fresh licenses on the market with extensive product, including items for the girls' property Lalaloopsy, teen heartthrobs One Direction, Nicktoons and introduce two new ranges for Yo Gabba Gabba! and So So Happy. The latter toy lines will include figures and plush styles.
Jakks is pushing into new categories with preschool toys based on the Daniel Tiger's Neighborhood property from The Fred Rogers Company. Jakks is also making strong inroads into the Latin American market with an El Chavo product line based on the comedy series that airs in the U.S. and Spanish-speaking countries. The series will get product including figures, plush, dolls, role play, dress up, seasonal toys and more.
From DreamWorks, in partnership with toy partner Spin Master, comes a new How to Train Your Dragon line that includes a realistic-looking fire breathing Toothless figure, along with an action Dragon and mini Dragon assortment.
Mattel has also been tapped as the master toy partner for DreamWorks' upcoming animated release, Turbo.