New Series Snags Hasbro as Master Toy

The program’s new toy line is set to drop in 2018 following its on-air debut.

Sutikki, a division of Bento Box Entertainment, and Foundling Bird have tapped Hasbro to serve as the master toy licensee for the new preschool series “Moon and Me.”

As the global master toy and game licensee, Hasbro will create a series of play experiences for kids based on the program. The toy company is also planning to launch its “Moon and Me” line in 2018 under its Playskool brand in the U.K., with additional markets to follow as the series rolls out worldwide.

“We are very excited to announce Hasbro as our global master toy licensee for ‘Moon and Me,’” says Andrew Kerr, co-founder, Sutikki. “With a rich history of innovation and brand storytelling we couldn’t imagine a better, more appropriate lead partner for the project. We’re also very proud that with this announcement today Hasbro becomes Sutikki’s first ever global master toy licensee.”

Additionally, “Moon and Me” will begin airing on CBeebies in the U.K. in early 2018.

“We are thrilled to team up with Sutikki to help bring Foundling Bird’s amazing ‘Moon and Me’ series to life through our upcoming preschool product line,” says Samantha Lomow, senior vice president, Hasbro Brands. “We are truly inspired by Andrew Davenport’s prestigious background and unique creative vision for ‘Moon and Me’ and can’t wait to add this exciting new property to our Playskool portfolio.”  

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