New Angry Birds Game Debuts

The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.

The new game app, the first in the Angry Birds line to be created in 3D, is a downhill kart racing game featuring more than 50 soapbox karts and a selection of tracks ranging from canyons to speedways to air courses.

“‘Angry Birds Go!’ is our first major free-to-play Angry Birds game, and while we're super excited to step into this new territory, we’re also staying true to our roots,” says Jami Laes, executive vice president of games, Rovio. “As with every previous Angry Birds game, there’s lots of free content and we have great new updates already planned–including the eagerly awaited arrival of multi-player. Our main goal is to provide an amazing experience with more than enough content to make sure everyone has a blast.”

Well-known characters from Piggy Island and a number of big-name sponsors also make an appearance in the game. Among the companies that have partnered with Rovio to offer branded content in the app are State Farm, the Goldfish brand and Target.

The game was created in conjunction with a line of Telepod interactive toys from Hasbro, first introduced by the toy company earlier this year with the “Angry Birds Star Wars II” app. Players can “teleport” physical Angry Birds Go! karts into the digital game using their mobile devices.

Rovio and Hasbro are also launching a collection of karts, tracks, launchers and other toys across Hasbro’s Telepods and Jenga lines.

“With one million Angry Birds Star Wars Telepods figures sold within a month of becoming available, the Telepods line is one of the hottest toys for the holidays, and Hasbro continues to deliver a seamless physical-to-digital play experience with the new Angry Birds Go! Telepods line,” says John Frascotti, chief marketing officer, Hasbro. “Rovio has developed a fantastic new property with Angry Birds Go! and we look forward to fans enjoying the new Telepods line as well as the Angry Birds Go! Jenga games.”

“Angry Birds Go!” is now available worldwide for iOS and Android devices, Windows Phone 8 and Blackberry 10.

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