Just in time for the seventh season premiere of “American Idol,” Nestlé’s new “Idol Elimination” on-pack promotion features a $1 million grand prize for the person who successfully identifies who goes, who stays, and who ultimately becomes the next “American Idol.”
Consumers can look for specially marked packages of Nestlé Crunch Crisp, Baby Ruth, Butterfinger, Nestlé Crunch, and 100 Grand candy for a special game code to play the “Idol Elimination” bracket game online at the “American Idol” Web site, www.americanidol.com. Game play begins on Thurs., Feb. 14, 2008, once the Final 24 contestants on “American Idol” are announced. Then, between Feb. 14 and 19, consumers can sign on, enter their game code, and create a game bracket to guess who will be eliminated each week from the top 24 down to the final contestant. If consumers guess the elimination order correctly, they could win the $1 million grand prize.