Nerd Corps Plans Slugterra Program Push

 

Nerd Corps Entertainment is continuing its push for its boys’ action property Slugterra.

In February, Jakks Pacific launched the first wave of Slugterra toys at retailers such as Toys ‘R’ Us. The initial offering included collectible slug figures and blasters. An expanded range that will include action figures, vehicles, flying velocimorph slugs and plush is slated to hit shelves this fall, in addition to adding more retailers. Product will also spread to Western Europe, the Middle East and Latin America.

A second DVD, Slugterra: Slugs Unleashed, is set to be released in the U.S. on June 18 from Shout! Factory. The DVD follows the launch of Slugterra: Return of the Shane Gang, which debuted in February in the U.S. from Shout! Factory and hit Canada in May from Entertainment One.

There is also a digital component to the Slugterra brand with “Slug it Out!,” a game for iOS devices. Other games include “Battle for Slugterra” and “Slug Run”–flash games with more than 7 million plays to-date.

Agents signed on for the brand to date include CPL (Latin America and the Caribbean), Megalicense (Russia), Elastic Rights (Spain, Portugal, France, Greece and Turkey), CPLG (U.K.), Haven Licensing (Australia and New Zealand), Character Licensing and Marketing (South Africa), Brand is Real (Israel) and MBC (the Middle East).

The series is targeted to boys, ages 6 to 11, and airs on Disney XD worldwide. It also airs on free TV on Channel 11 in Australia. New deals have been struck with TV NZ (New Zealand), Saaks (Russia), QTV (Ukraine) and Noga (Israel).

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