Corus Entertainment’s Nelvana Enterprises has sold its preschool series “Franklin and Friends” to China’s national broadcaster Chinese Central Television’s children’s channel, CCTV Kids.
The deal was negotiated by Nelvana’s agent Ciwen Media Group, which represents the property for distribution and merchandising in the region.
Airing in Chinese, the 52 x 30 animated series premiered in China on Sept. 23.
As part of the roll out, Ciwen is launching a merchandise program in conjunction with the CCTV broadcast that will integrate TV, new media platforms, publishing and consumer products.
The first partner for the brand is children’s book publisher Jieli Publishing, which is planning 12 TV tie-in books that will be available by the end of the year.
“We’re thrilled to bring ‘Franklin and Friends’ to more than 400 million households on CCTV Kids,” says Colin Bohm, vice president, television and head of Corus Kids. “Franklin’s universal childhood experiences will resonate with children in China, just as they do with children in North America and all over the world.”