Lifestyle brand Neff has launched a new collaboration with rapper Wiz Khalifa and his record label Taylor Gang Ent.
The partners have created a 26-piece apparel collection, available exclusively at Zumiez online, that includes t-shirts, jerseys and hats.
“We are so excited to launch the Taylor Gang collection with the Neff and Zumiez teams,” says Sara Nemerov, senior vice president and head of global consumer products and brand licensing, Warner Music Group. “From the crew creating in the living room of Shaun Neff’s house to joining the Zumiez team in Denver at an event for their employees, it’s certainly been a labor of love by all.”
Neff x Taylor Gang represents a collective vision between the hip-hop label and the lifestyle brand with input from label artists including Wiz Khalifa, Ty Dolla $ign, Berner, Chevy Woods, Courtney Noelle, J.R. Donato and Tuki Carter.
“This is going to be one of the most exciting collections of the summer,” says Shaun Neff, founder, Neff Headwear. “We possess an immense amount of respect and admiration for Taylor Gang and their movement. It’s amazing to be working together so closely on this line.”