NBCUniversal Dives into Digital

NBCUniversal has launched an original video programming initiative that will be promoted across the company’s TV networks and featured across its digital platforms.

Universal Cable Productions will unveil more than a dozen original digital video projects and is also developing additional original series in collaboration with 72 and Sunny Productions.

Debuting first on various digital platforms including the company’s channel websites, Hulu and video-on-demand sites, many of the digital series will be made in direct collaboration with advertising partners.

For the time being, the shows will only be available in the U.S.

The first series from Universal Television to launch on NBC.com will be “Saturday Night Line,” about the super fans who wait in the SNL standby line outside of 30 Rock.

Other already announced series include:

  • “Heroes Reborn: Digital Series,” an online prequel to the previously announced “Heroes” mini-series;
  • “Tesla and Twain,” a comedic series loosely based on the real friendship between the great author and the great inventor; and 
  • “Last Single Girl,” the story of a single, over-educated and under-employed young woman.
"Tesla and Twain"

 

AddThis