NBCUniversal Television Consumer Products and Shine America have teamed up with the all-natural popcorn brand Popcorn, Indiana for a nationwide summer tour, FIT Across America 2013.
The tour will travel across the U.S. with the goal of helping Americans fuel a healthy lifestyle, with better-for-you snacks, giveaways and tips from “The Biggest Loser” Ambassadors. The Ambassadors, a selection of fan-favorite former contestants from the show, will each share their personal mission of getting fit in a series of meet-and-greets.
The tour began May 31 and will conclude Sept. 14 after stops at the AIDS Walk in Boston, The Biggest Loser RunWalk Race in Chicago, Summerfest in Los Angeles and Taste of Dallas in Texas, among many other locations.
“Our goal on this year’s ‘The Biggest Loser’ was to raise awareness of childhood obesity and the epidemic families are facing,” says Kerry O’Donnell, director, global licensing, NBC Television Consumer Products. “Popcorn, Indiana supports our mission and provides delicious and healthy snacks that the whole family can enjoy. With this tour, The Biggest Loser Ambassadors and Popcorn, Indiana will help showcase that it’s simple to live a healthy and active lifestyle.”