The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
NBATienda.com, which is operated by Netshoes, features a comprehensive assortment of official licensed NBA merchandise, including apparel and footwear by adidas (the official outfitter of the NBA), bags, headwear and Spalding basketballs.
The site also gives fans the opportunity to personalize official league jerseys.
“As the popularity of basketball grows, we are focused on providing fans in Mexico with more access to the NBA including a wide assortment of official NBA merchandise,” says Raul Zarraga, country director, Mexico, NBA. “Netshoes has been a great partner in Latin America and the launch of NBATienda.com enables us to offer more ways for our fans to connect with the NBA and express their passion for their favorite teams and players.”
NBATienda.com is the sports league’s fourth international online store; the partners also teamed up to launch a similar site in Brazil in 2012. Sales from outside of the U.S. account for more than 30 percent of the NBA’s merchandise sales.
"Basketball is one of the most popular sports in Mexico, and it is with great enthusiasm and pride that we partner with the NBA to present its first official online store for Mexican sports fans across the country," says Rafael Flores, country director, Netshoes Mexico. “NBATienda.com strengthens the mission of Netshoes to bring sports fans closer to their favorite sports wherever they are.”