Bollywood star Abhishek Bachchan and the NBA dance team helped to launch the site Tuesday.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
The site will be home to the broadest assortment of NBA merchandise ever available in India including the first-ever NBA products for women in the country.
NBAStore.in will complement the NBA’s partnership with Adidas, which offers NBA products in more than 200 Adidas stores across India.
The site will also offer exclusive products including on-court product and fan gear from Adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from Adidas, Reebok, Nike and Brand Jordan.